Business & Administration/ Finance/ Accounting literature
⊹ ₊Chiara₊ ⊹ - Updated 01/21/26
Not the usual “rich dad poor dad” kind of list.
This list groups a few books that helped me preparing my favorite exam of this year: business communication.
I study business & management in Italy, that’s why part of them is written in Italian (many ones have also been translated in English tho).
They dive deep into the history of business communication , explaining how it changed overtime & how it influences the contemporary international market.
Feel free to add suggestions!!
Reach out for more on my ig (linked in my bio)
Principles of Marketing
John Ericson A. Policarpio · 2024
La Comunicazione Interna Da Maslow Al Covid-19. Saperi, Strategie E Strumenti Per Le Organizzazioni Eccellenti
Galliano Cocco
La comunicazione esterna. Strategie e strumenti per l’Impresa 4.0
Galliano Cocco
Societing, Heritage e Marketing. I musei aziendali
Luca Corchia
La democrazia nell''era di internet. Per una politica dell''intelligenza collettiva
Luca Corchia
Corporate Communication: A Guide to Theory and Practice
Joep P. Cornelissen · 2023
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients'' Brands
Ross Brinkert, Lisa V. Chewning · 2020
Reputation Management: The Key to Successful Public Relations and Corporate Communication
John Doorley, Helio Fred Garcia · 2015
Marketing 5.0: Technology for Humanity
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan · 2021
Made to Stick: Why Some Ideas Survive and Others Die
Dan Heath Chip Heath · 2010
The Cluetrain Manifesto (10th Anniversary Edition): 10th Anniversary Edition
Rick Levine · 2011
Storytelling d'impresa: il capitale narrativo
Andrea Fontana
Organization Theory & Design
Richard L. Daft · 2020
Business & Administration/ Finance/ Accounting literature - Best Books Recommendations | Hypelist
