estudos 📂 (gestao marketing)

"Thinking, Fast and Slow" is all about how two systems — intuition and slow thinking — shape our judgment, and how we can effectively tap into both. Using principles of behavioral economics, Kahneman walks us through how to think and avoid mistakes in situations when the stakes are really high.

This book emphasizes how good and bad habits can impact your routine and how the smallest changes can end up providing big results eventually. Through this book, you will learn how to make time for new habits, overcome a lack of motivation and willpower, design your environment to make success easier, and learn how tracking your habits and finding an accountability partner will help you succeed.

In Social Intelligence, Daniel Goleman explores an emerging new science with startling implications for our interpersonal world. Its most fundamental discovery: we are designed for sociability, constantly engaged in a “neural ballet” that connects us brain to brain with those around us. Put simply, this is what Social Intelligence analyzes: the difference between the type of intelligence that makes us good at math and the type that enables us to work a room. It also examines why everyone needs social intelligence to successfully move through the world and what we can do to improve our understanding of social and emotional cues.